QRAFT

Project Overview The goal behind Qraft was to move beyond the traditional “enter a URL and generate a QR code” experience. Instead, Qraft was designed as a complete QR infrastructure platform that helps users create, customize, manage, deploy, monitor, and optimize QR experiences throughout their lifecycle. At the core is QR Studio, where users can create highly customized QR codes and control elements such as patterns, eye styles, colors, logos, frames, and scanability. The platform also supports multiple QR types, including websites, dynamic URLs, landing pages, social profiles, vCards, phone, email, WhatsApp, menus, products, reviews, and more. The Design Challenge Traditional QR-code tools often prioritize functionality over experience. Qraft was conceived to make QR creation feel more like a modern design product while still providing the technical capabilities businesses need. The design challenge was therefore to create an interface that could handle a large and potentially complex feature set without becoming overwhelming. The solution was a clean, premium SaaS interface built around strong hierarchy, spacious layouts, rounded components, subtle shadows, soft gradients, and clear interaction states. The product positioning — “QR codes, redesigned.” — became the foundation for both the visual language and the overall product experience. Key Features QR Design Studio A visual editor gives users control over QR structure, modules, eye frames, eye centers, colors, logos, frames, backgrounds, and other visual properties while providing a live preview. Dynamic QR Codes Users can create QR codes whose destinations can be changed without having to regenerate and redistribute the physical QR code. 30+ QR Types Qraft expands QR codes beyond URLs into business profiles, digital contact cards, menus, products, social profiles, landing pages, payments, events, and other use cases. Analytics & Insights The platform is designed to provide detailed information around scans, locations, devices, traffic patterns, conversion activity, and QR performance. Campaign Management Multiple QR codes can be organized under campaigns, allowing businesses to evaluate performance collectively rather than managing every QR independently. Smart Routing Qraft's broader product vision includes routing users based on factors such as device, location, time, language, and other contextual conditions. QR Health & Security The platform introduces concepts such as QR Health Score, accessibility checks, destination safety scanning, suspicious-traffic detection, and security controls to help ensure that QR experiences remain usable and trustworthy.